RFQ or Direct Order? Choosing the Right Way to Buy Wholesale

When to post a request for quotation and when to buy a listed product directly — with a simple decision rule.

Two ways to buy

A direct order suits standard products with a clear listed price and quantity. An RFQ suits custom specs, large volumes, or when you want several suppliers to compete.

Decision rule

Writing an RFQ that gets answers

State the product, specification, quantity, target Incoterm, destination port and deadline. Vague requests get silence. See our guide on writing an RFQ that gets quotes.

Comparing quotes

Compare landed cost, not unit price: add freight, duties and payment costs. A cheaper FOB quote can be the more expensive deal once delivered.

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